Ancillary textual analysis 2

- this is an m and m advert, in this they start with classical music which helps engage the audience.

- The advert then turns to a comedic tones rather than a serious tone which is associated with classical music

- The voiceover starts telling you what you like in a funny way which makes it more personal to the listener

- Then comes to a conclusion telling the listener that if they indulge in M and M's there problems will go away

- Although this is a comedic radio advert it does build a sort of relation between the listener and the voiceover in a matter of seconds which is key in selling your product and engaging them

- this advert is more straight forward, there is not any music but rather a crisp clear mans voice which makes sure the audience can hear him

- he then talks about a price drop which is what all shoppers want to hear and then lists the products that have been reduced, he does this is in a rapid manner so the audience believe that lots of items are on sale and the fast talking adds to the effect.

- In this advert, simple but effective techniques are used to bring in listeners by telling them what they want to hear, then he uses the speed of his tongue to make it seem like lots is on sale.

- Wonga use a different approach then most radio adverts

- Instead of the usual talking from a voiceover the play a 40 second jingle or song which is very catchy and stays in your head to make sure you remember the name

- towards the end as the jingle comes to the end and the audience are fully engaged then a voiceover comes in an explains what wanga is, this happens at the end which is the last thing the listeners remember, a very effective radio advert using alternative techniques to market their product.